Dr Tony Ashberg

Dr Tony AshbergDr Tony Ashberg was co-founder of the practice after graduating from WITS in 1969. Dr Ashberg’s specialty is Endodontics – root canal treatment, in which he holds a Post Graduate Diploma from Stellenbosch University where he is a frequent lecturer on his specialist field.

Dr Ashberg has a reputation as one of the best root canal therapists in Cape Town with over twenty five years experience. His surgery is equipped with state-of-the-art technology; in particular a high powered microscope which allows him to treat even the most complicated cases.

Dr Ashberg likes to relax on the golf course and is trustee and past chairman of the Clovelly Golf Club. 

Dr Mervyn Rosenberg

Dr Mervyn RosenbergPrior to setting up the practice, over forty years ago, Dr Mervyn Rosenberg worked in London and the USA. After qualifying from WITS in 1969 and achieving a post graduate diploma in implantology Dr Rosenberg specializes in a wide range of cosmetic dentistry including: implants, dentures, crowns, bridges, white fillings and veneers. He also concentrates much of his work on the treatment of senior citizens.

As well as his dedication to the practice and its clients Dr Rosenberg is passionate about historical artifacts, was a past president of the Royal Philatelic Society and has exhibited pieces from his collection internationally. 

Dr Benjamin Lourie

Dr Benjamin LourieDr Benjamin Lourie qualified at WITS with a BDS in 1975 and has been with the practice since 1988, after working in London and Johannesburg.  
His specialist fields include the following:  crown and bridge work, veneers, implants, dentures, root canal therapy, white fillings, extractions as well as bleaching.   He also does his own scale and polishing. Treatment under sedation can also be arranged with a qualified anaesthetist.
When he is not polishing up your confidence he likes mountain hiking, take camping trips, listening to music and reading.

Dr Paul Abramowitz

Dr Paul AbramowitzDr Paul Abramowitz Specialising in Periodontics and Dental Implant Surgery. Dr Abramowitz obtained his Doctorate in Dental Medicine at the University of Pennsylvania USA. He went on to complete his American Certification and Specialty in Periodontics in 1990 at the same University where he was later appointed to the teaching faculty as an Assistant Professor of Periodontics .

Here and at Temple University, where he held an Associate Professorship, he taught Periodontics and Implant Dentistry, in the Post Doctoral Departments of Periodontics, and served on the implant teams at both Universities.

He returned to South Africa in 1993 to continue his Private Practice and has lectured and published locally and internationally. With over 20 years experience in the surgical field of Dental implants, Paul remains passionate about providing the highest current  level of care, working together with his highly motivated team, to ensure best outcome, in a caring and relaxed environment. 

Paul is a sculptor, painter and singer songwriter (, and a practitioner of Hot Yoga. 

Dr David Novis

Dr David NovisDavid Novis attended the Wits University  receiving his Bsc (Dent) in 1980 majoring in Comparative Anatomy & Physiology, and graduating  with BDS in 1984.
From 1985-2002 he was in private practice in La Rochelle, Johannesburg with an emphasis on paediatric dentistry.

David’s skills are focused on general preventative & restorative dentistry, including prophylaxis (scaling & polishing), fissure sealants, fillings, veneers, crowns, bridges, implant restoration, dentures, root canal therapy, whitening & minor oral surgery including wisdom teeth.  sedation can also be arranged with a qualified anaesthetist.
Keep a look out for David on the music scene; he plays as a semi-professional drummer and keeps fit cycling and at the gym.

Dr Marc Sher

Dr Marc SherDr Marc Sher joined the practice in 2010 after qualifying in 2007 from the combined universities of Stellenbosch and UWC and brings a fresh youthful approach to the practice. To compliment Dr Rosenberg’s implantology techniques Dr Sher is currently studying for his diploma in this field. His scope of practice includes: white fillings, crowns and bridges, dentures, root canal treatment, extractions, basic implant placement and all implant restorations, as well as the routine scaling and polishing.

Dr Sher has particular skills in pain free treatments especially when dealing with nervous patients and children under conscious sedation managed by a qualified anesthetist in his surgery.

When he has time to relax Dr Sher likes to indulge his passion for the sea, as well as being an accomplished surfer he’s also a PADI Certified Dive Master. His land based interests are golf and triathlon event participation. 

Ms Jolitta Van Niekerk

Jolitta Van NiekerkJolitta Van Niekerk joined the practice in 1998 after qualifying in Oral Health at Stellenbosch University. Jolitta is the person to see for de-scaling, polishing, fluoride treatments and fissure sealing and is a specialist in the latest bleaching and whitening techniques.

Jolitta is passionate about her job and she’ll spend time with patients teaching effective oral health, proper brushing and flossing and explain the importance of these vital processes.


Natalie Taft

Simone Goldberg I have qualified with a Diploma in Oral Hygiene at the University of Western Cape.
I have been in Private Practice for the past 25 years and am currently employed by
Dr. Paul Abramowitz.

I am passionate about what I do and always hold my patients with high regard. I am an outdoor person, love hiking, reading, cooking and spending valuable time with my children.